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Issue Date	Title	Author(s)
2023-10-31	GUEST EDITORIAL: CRITIQUES AND CONFLICTS IN SERVICE RESEARCH: SUGGESTIONS FOR REDEFINING THE MARKETING OF GOODS AND SERVICES AS A BUSINESS DISCIPLINE	Cronin, Joe; Nagel, Duane M.
2023-11-12	EFFECT OF MARKETING LITERACY ON THE SUCCESS OF ENTREPRENEURIAL PROJECTS	Mueen Ghazi Elmobayed; Hamood Mohammed Al-Hattami; Mohammed A. Al-Hakimi; Walaa Salama Mraish; Ahmad Samed Al-Adwan
2023-09-18	DIALECTIC CRITICAL REALISM IN BUSINESS MARKETING: DIALECTIC CUSTOMER PORTFOLIO MANAGEMENT	Vanharanta, Markus; Wong, Phoebe
2023-11-04	THE INTERPLAY BETWEEN SALES AND MARKETING EXPENDITURES: AN ECONOMETRIC APPROACH IN THE B2B MARKET	Mehir Baidya; Bipasha Maity
2025-04-15	WALKING ON THE TIGHTROPE: UNVEILING THE ADDICTIVE POWER OF HEDONIC MOTIVATIONS AND MARKETING STIMULI	Heredero, Laura Carmen; Camarero, Carmen; Rodríguez-Escudero, Ana Isabel
2025-09-23	CAPITAL MARKET SIGNALS AND CORPORATE ADVERTISING STRATEGIES: AN EMPIRICAL ANALYSIS BASED ON THE SYNERGISTIC RELATIONSHIP BETWEEN STOCK PRICE VOLATILITY AND MARKETING CAPABILITY	Luo, Shanshan; Zhu, Qianyu
2025-09-11	THE AI PARADOX IN MARKETING: FASCINATION, RESISTANCE, AND REINVENTION	Hayem A. Al Moosa; Abu Elnasr E. Sobaih; Imed Zaiem; Thamer Alzahrani; Eya A. Zouari; Ali Saleh Alshebami; Hussein N. E. Edrees; Amer A. Al-Qutaish
2025-08-14	POST-SALES SERVICE QUALITY AND BRAND IMAGE AS PREDICTORS OF CUSTOMER LOYALTY IN MALAYSIA’S AUTOMOTIVE SECTOR	Wan Afezah Wan Abdul Rahman; Zainil Hanim Saidin
2020-06-29	A REVIEW ON RETURNLESS REFUNDS IN E-COMMERCE RETAILING: SALES THROUGH LENIENCY	Santos, Guilherme Rodrigues dos; Koromyslova, Ekaterina
2021-12-24	THE INTEGRATED SPACE OF CONFLICT MANAGEMENT	Gbêhi, Clément
2021-07-23	RETAINING SALES ASSOCIATES IN THE SMALL BUSINESS INDUSTRY	Chukwu, Benjamin O.
2023-06-30	THE IMPACT OF CYBER SECURITY ON BUSINESS: HOW TO PROTECT YOUR BUSINESS	Kala, Emiles Mbungu
2020-07-31	THE RISE AND FALL OF SMALL BUSINESS ENTERPRISE	Alsaaty, Falih M.; Makhlouf, Hany H.
2023-11-19	TRANSITIONING BEYOND SINGLE-USE PLASTIC DRINKS CUPS: AN EMERGENT SOCIAL MARKETING CASE STUDY IN SCOTLAND	Carrigan, Marylyn; Wells, Victoria; Mackay, Kerry
2025-06-06	A CONCEPTUAL REVIEW OF CIRCULAR ECONOMY POSITION FROM A MARKETING PERSPECTIVE	Ogiemwonyi, Osarodion
2023-10-11	WHY CAN’T WE BE FRIENDS? BRIDGING THE ACADEMIC/PRACTITIONER GAP IN SOCIAL MARKETING	Foote, Liz; Sherring, Phill; Rundle-Thiele, Sharyn
2023-11-08	TWITTER KILLED THE MEDIA STAR: A HISTORICAL EVOLUTION OF MARKETING COMMUNICATION USED BY SPANISH UNIVERSITIES	Orgiles-Amoros, Macarena; Moreno, Felipe Ruiz; Penagos-Londoño, Gabriel I.; Tabuenca-Cuevas, Maria
2023-09-29	TWO-STAGE TAXONOMY FOR MEASURING SUCCESS IN SOCIAL MARKETING PRACTICE	M. Bilal Akbar; Nihar Amoncar; Cateriano-Arevalo, Erik; Lawson, Alison
2025-02-13	SYSTEMATIC REVIEWS: EXPLORING CONSUMER ACCEPTANCE OF AI	Yu, Ryan
2025-09-22	THE IMPACT OF DIGITAL MARKETING ON CONSUMER LOYALTY IN SMALL BUSINESSES	Gargun, Vladyslav