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Issue Date	Title	Author(s)
2025-06-06	A CONCEPTUAL REVIEW OF CIRCULAR ECONOMY POSITION FROM A MARKETING PERSPECTIVE	Ogiemwonyi, Osarodion
2023-10-11	WHY CAN’T WE BE FRIENDS? BRIDGING THE ACADEMIC/PRACTITIONER GAP IN SOCIAL MARKETING	Foote, Liz; Sherring, Phill; Rundle-Thiele, Sharyn
2023-11-08	TWITTER KILLED THE MEDIA STAR: A HISTORICAL EVOLUTION OF MARKETING COMMUNICATION USED BY SPANISH UNIVERSITIES	Orgiles-Amoros, Macarena; Moreno, Felipe Ruiz; Penagos-Londoño, Gabriel I.; Tabuenca-Cuevas, Maria
2023-09-29	TWO-STAGE TAXONOMY FOR MEASURING SUCCESS IN SOCIAL MARKETING PRACTICE	M. Bilal Akbar; Nihar Amoncar; Cateriano-Arevalo, Erik; Lawson, Alison
2025-02-13	SYSTEMATIC REVIEWS: EXPLORING CONSUMER ACCEPTANCE OF AI	Yu, Ryan
2025-09-22	THE IMPACT OF DIGITAL MARKETING ON CONSUMER LOYALTY IN SMALL BUSINESSES	Gargun, Vladyslav
2025	OPTIMISING AI IN E-COMMERCE FOR SUSTAINABLE PRODUCTION AND CONSUMPTION	Rekha Gulia; Manju Tanwar
2024-11-06	OMNICHANNEL RETAIL STRATEGY: HOW TO MEET THE NEEDS OF TODAY’S SHOPPERS	Muhammad Sarim Nadeem
2023-05-15	BUDGET AND ORGANIZATION MANAGEMENT	Shawe, Robb