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  4. Politeknik Sultan Azlan Shah
  5. ARTIKEL RUJUKAN JABATAN

JABATAN PERDAGANGAN : [63] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 63
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Issue DateTitleAuthor(s)
2024SWAHILI CONSUMERISM. A RACE AGAINST TIME TO DIGITAL TRANSFORMATIONMrisha, Samuel Hudson; Sun, Xixiang
2023PERFORMANCE IMPROVEMENT INTERVENTIONS: AN ACTION RESEARCH CASE STUDYWiljanen, Daniel; Mothersell, William; Jaideep Motwani
2021INVENTORY MANAGEMENT USING DEMAND SALES FORECASTINGTejas Belgamwar; Ninad Sayare
2025ADVANCING CREDIT RISK MODELING THROUGH GENERATIVE ARTIFICIAL INTELLIGENCE: METHODS, APPLICATIONS, AND CHALLENGESSaurabh Kakkar
2025THE DESIGN AND IMPLEMENTATION OF THE BUSINESS ANALYTICS FRAMEWORKGuru Dev Teeluckdharry
2025THE POLITICS BEHIND PERFORMANCE: HOW SHADOW STRATEGIES DRIVE ORGANIZATIONAL OUTCOMES IN EMERGING MARKETSAbdul Wahid Achberia; Chasan Aroma Abdullah; Yudhi Satria Mulya; Ahmad Syamil
2025CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER CHOICES: TESTING THE MEDIATION OF REPUTATION AND CAPABILITYMageshwari G.; Narsis I.
2025EVALUATING THE IMPACT OF HUMAN RESOURCE INFORMATION SYSTEMS ON ORGANIZATIONAL EFFICIENCY IN IT FIRMS IN INDIA: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENTA. Keerthana Devi; A. M. A. Jenita
2025EVERYTHING – BUT LIVING LIFE IS RELATED TO THE ECONOMICAL, FINANCIAL AND THE MIND FACTORSKale Sambhaji Bhaurao; Akshay Sambhaji Kale
2025THE INTERPLAY OF HUMAN RESOURCE PLANNING AND EMPLOYEE WELFARE IN DRIVING ORGANIZATIONAL EFFECTIVENESS: A COMPREHENSIVE STUDY OF KERALA AUTOMOBILESA. M. Nirmala; P. Murali
2025CONSUMER PERCEPTION AND PURCHASE INTENTION TOWARDS BRANDED JEWELLERY IN INDIA: THE MEDIATING ROLE OF CUSTOMER SATISFACTIONT. Chitradevi; V. Selvarani
2025FRATERNAL LEADERSHIP VERSUS TRADITIONAL LEADERSHIP IN BUSINESS ORGANISATIONSGuru Dev Teeluckdharry
2025QUALITY OVER QUANTITY? A NEW LENS ON FINANCIAL INCLUSIONLalan Kumar Mishra
2025THE INTEGRATION CHALLENGE: HOW SILOED MARKETING TECHNOLOGY STACKS HINDER CAMPAIGN ORCHESTRATION AND BUDGET OPTIMIZATIONRavi Teja Surampudi
2025SHAPING THE FUTURE: STRATEGIC CHANGE UNDER NEW CEOLee, Seunghye
2023-10-17CULTIVATING LOYALTY IN FAST FOOD THROUGH MARKETING CUESHasliza Hassan; Lim, Ser Chee; Muhammad Sabbir Rahman
2023-09-28DEVELOPING INTERNAL MARKETING STRATEGIES FOR MEASURING AND MANAGING EMPLOYEE-BASED BRAND EQUITYBaca, Granit; Reshidi, Nail
2023-01-23CONTRIBUTING FACTORS TO MARKETING EDUCATORS’ TEACHING PERFORMANCE: INSIGHTS FROM EXECUTIVE POSTGRADUATE PROGRAMMES IN BRAZILSalvador, Alexandre Borba; Bassi-Suter, Mariana; Forsdike, Nicola
2023-10-17CRITICAL EXAMINATION OF ACADEMIC MARKETING AND SERVICE RESEARCH’S PHILOSOPHICAL FOUNDATIONTronvoll, Bård; Edvardsson, Bo
2023-11-02CONCEPTUALISING REFLEXIVITY WITHIN CRITICAL DISCOURSE OF SOCIAL MARKETINGMillard, Rachael; M. Bilal Akbar
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 63
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