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Issue Date	Title	Author(s)
2023-12-18	THE INFLUENCE OF QUALITY OF BIG DATA MARKETING ANALYTICS ON MARKETING CAPABILITIES: THE IMPACT OF PERCEIVED MARKET PERFORMANCE!	Haverila, Matti Juhani; Haverila, Kai Christian
2023-09-11	THE INFORMAL ROLE OF MARKETING CONTROL SYSTEMS	Ortiz-Rendon, Paola Andrea; Munuera-Aleman, Jose Luis; Restrepo, Luz Alexandra Montoya
2023-10-25	THE CHALLENGE OF SKILL DEVELOPMENT THROUGH “EXPERIENCING” INTEGRATED MARKETING COMMUNICATIONS	O’Connor, Christina; Moran, Gillian
2023-11-04	SOCIAL VENTURE PERFORMANCE, IMPACT AND STRATEGIC MARKETING EFFECTIVENESS IN TURBULENT ENVIRONMENTS	Lee, Erica Kim Man; Yanto Chandra; Lee, Ho
2023-09-27	RELEVANCE AND ITS EPISTEMIC UNDERPINNINGS IN B2B MARKETING RESEARCH: FOUR AXIOMS AND NINE RELEVANCE TYPES	Ojansivu, Ilkka Tapani
2023-10-20	SERVICES AS EMULATION MARKETING: CONCEPTUALIZATION AND CONCERNS	Lee, Christopher; Kahle, Lynn
2023-11-22	PHYGITAL MARKETING THROUGH THE LENS OF NEUROSCIENCE AND PHENOMENOLOGY: AN INTERPRETIVIST ACCOUNT	Johnson, Matt; Barlow, Rob
2023-12-08	PROGRESS AND TRENDS IN HEALTHCARE MARKETING STRATEGY (2018–2022): A DESCRIPTIVE AND BIBLIOMETRIC ANALYSIS OF THE WEB OF SCIENCE (WOS) DATASET	Rohan Kar; Anurag Wasnik
2023-12-03	ORGANIZATIONAL LEARNING, STRATEGIC GUANXI NETWORKING, CO-CREATION MARKETING STRATEGY AND B2B EXPORT PERFORMANCE: EVIDENCE FROM EMERGING MARKET EXPORT VENTURE	Sima, Herbert; Chung, Henry F. L.; Liu, Yulong
2023-11-27	“OLDER CONSUMER? YES! DIFFERENT MOTIVATIONS, BUT AN EFFECTIVE ONLINE BRAND ADVOCATE! A CONTENT MARKETING TYPOLOGY FRAMEWORK”	Bubphapant, Jitpisut; Brandão, Amelia
2023-04-25	OMNICHANNEL MANAGEMENT CAPABILITIES IN INTERNATIONAL MARKETING: THE EFFECTS OF WORD OF MOUTH ON CUSTOMER ENGAGEMENT AND CUSTOMER EQUITY	Shahriar Akter; Mujahid Mohiuddin Babu; Tasnim M. Taufique Hossain; Bidit Lal Dey; Liu, Hongfei; Singh, Pallavi
2023-09-13	MAPPING RESEARCH IN MARKETING: TRENDS, INFLUENTIAL PAPERS AND AGENDA FOR FUTURE RESEARCH	Ramos, Ricardo; Rita, Paulo; Vong, Celeste
2023-11-29	MARKETING INTELLIGENCE AND SMALL FIRMS’ PERFORMANCE: THE ROLE OF ENTREPRENEURIAL ALERTNESS AND EFFECTUATION	Masoud Karami; Mokter Hossain
2023-09-26	IDENTITY EXPRESSIVENESS IN MARKETING: REVIEW AND FUTURE RESEARCH AGENDA	Zhu, Dandan; Michaelidou, Nina; Dewsnap, Belinda; Cadogan, John W.; Christofi, Michael
2023-11-23	HOW CAN DIGITALISATION HELP EMERGING MARKETING MULTINATIONAL COMPANIES IMPROVE INNOVATION PERFORMANCE THROUGH INTERNATIONAL AMBIDEXTERITY? ANALYSIS OF CHINA’S HEALTHCARE INDUSTRY	Xiao, Peng; Zhang, Haiyan; Yin, Shimin; Xia, Zhe
2023-11-04	HURDLES TO HANDICRAFT MARKETING FOR ARTISAN ENTREPRENEURS IN AN EMERGING ECONOMY	Arunava Dalal; Subhajit Bhattacharya; Subrata Chattopadhyay
2023-11-25	EXPLORING THE INFLUENCE OF CONTENT MARKETING STRATEGIES ON THE EXPANSION OF THE FASHION SECOND-HAND MARKET: A THEORETICAL PREDICTION STUDY	Wei, Lingwen; Hong, Yan; Zeng, Xianyi
2023-10-31	GUEST EDITORIAL: CRITIQUES AND CONFLICTS IN SERVICE RESEARCH: SUGGESTIONS FOR REDEFINING THE MARKETING OF GOODS AND SERVICES AS A BUSINESS DISCIPLINE	Cronin, Joe; Nagel, Duane M.
2023-11-12	EFFECT OF MARKETING LITERACY ON THE SUCCESS OF ENTREPRENEURIAL PROJECTS	Mueen Ghazi Elmobayed; Hamood Mohammed Al-Hattami; Mohammed A. Al-Hakimi; Walaa Salama Mraish; Ahmad Samed Al-Adwan
2023-09-18	DIALECTIC CRITICAL REALISM IN BUSINESS MARKETING: DIALECTIC CUSTOMER PORTFOLIO MANAGEMENT	Vanharanta, Markus; Wong, Phoebe