Integrated Marketing Communications MARKETING APPROACH FOR SUCCESS (PART 1)

Abstract

This e-book is suitable for polytechnics’ lecturers and students to be used as a study material in teaching and learning process. The books content follows polytechnics' syllabus for Integrated Marketing communication subject. Lecturers can use this book in class to guide their students in their lessons and at the end of each chapter, review exercises are provided to facilitate the students to understand better about the subject. It is hoped that polytechnics’ lecturers and students find this book useful and helpful to be used in their teaching and learning process.