Please use this identifier to cite or link to this item:
https://repositori.mypolycc.edu.my/jspui/handle/123456789/9148| Title: | Integrated Marketing Communications MARKETING APPROACH FOR SUCCESS (PART 1) |
| Authors: | REHAN BINTI BERHANUDIN AMIMAH BINTI TALIB NOR AMIZA BINTI MUHAMAD |
| Keywords: | Marketing |
| Issue Date: | Sep-2023 |
| Publisher: | Politeknik Port Dickson |
| Abstract: | This e-book is suitable for polytechnics’ lecturers and students to be used as a study material in teaching and learning process. The books content follows polytechnics' syllabus for Integrated Marketing communication subject. Lecturers can use this book in class to guide their students in their lessons and at the end of each chapter, review exercises are provided to facilitate the students to understand better about the subject. It is hoped that polytechnics’ lecturers and students find this book useful and helpful to be used in their teaching and learning process. |
| URI: | https://repositori.mypolycc.edu.my/jspui/handle/123456789/9148 |
| ISBN: | 978-967-2897-93-4 |
| Appears in Collections: | Bahan Rujukan JP |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JP-INTEGRATED MARKETING COMMUNICATION PHASE 1.pdf | 12.59 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.