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Issue Date	Title	Author(s)
2025	THE DESIGN AND IMPLEMENTATION OF THE BUSINESS ANALYTICS FRAMEWORK	Guru Dev Teeluckdharry
2025	THE POLITICS BEHIND PERFORMANCE: HOW SHADOW STRATEGIES DRIVE ORGANIZATIONAL OUTCOMES IN EMERGING MARKETS	Abdul Wahid Achberia; Chasan Aroma Abdullah; Yudhi Satria Mulya; Ahmad Syamil
2025	CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER CHOICES: TESTING THE MEDIATION OF REPUTATION AND CAPABILITY	Mageshwari G.; Narsis I.
2025	EVALUATING THE IMPACT OF HUMAN RESOURCE INFORMATION SYSTEMS ON ORGANIZATIONAL EFFICIENCY IN IT FIRMS IN INDIA: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT	A. Keerthana Devi; A. M. A. Jenita
2025	EVERYTHING – BUT LIVING LIFE IS RELATED TO THE ECONOMICAL, FINANCIAL AND THE MIND FACTORS	Kale Sambhaji Bhaurao; Akshay Sambhaji Kale
2025	THE INTERPLAY OF HUMAN RESOURCE PLANNING AND EMPLOYEE WELFARE IN DRIVING ORGANIZATIONAL EFFECTIVENESS: A COMPREHENSIVE STUDY OF KERALA AUTOMOBILES	A. M. Nirmala; P. Murali
2025	CONSUMER PERCEPTION AND PURCHASE INTENTION TOWARDS BRANDED JEWELLERY IN INDIA: THE MEDIATING ROLE OF CUSTOMER SATISFACTION	T. Chitradevi; V. Selvarani
2025	FRATERNAL LEADERSHIP VERSUS TRADITIONAL LEADERSHIP IN BUSINESS ORGANISATIONS	Guru Dev Teeluckdharry
2025	QUALITY OVER QUANTITY? A NEW LENS ON FINANCIAL INCLUSION	Lalan Kumar Mishra
2025	THE INTEGRATION CHALLENGE: HOW SILOED MARKETING TECHNOLOGY STACKS HINDER CAMPAIGN ORCHESTRATION AND BUDGET OPTIMIZATION	Ravi Teja Surampudi
2025	SHAPING THE FUTURE: STRATEGIC CHANGE UNDER NEW CEO	Lee, Seunghye
2023-10-17	CULTIVATING LOYALTY IN FAST FOOD THROUGH MARKETING CUES	Hasliza Hassan; Lim, Ser Chee; Muhammad Sabbir Rahman
2023-09-28	DEVELOPING INTERNAL MARKETING STRATEGIES FOR MEASURING AND MANAGING EMPLOYEE-BASED BRAND EQUITY	Baca, Granit; Reshidi, Nail
2023-01-23	CONTRIBUTING FACTORS TO MARKETING EDUCATORS’ TEACHING PERFORMANCE: INSIGHTS FROM EXECUTIVE POSTGRADUATE PROGRAMMES IN BRAZIL	Salvador, Alexandre Borba; Bassi-Suter, Mariana; Forsdike, Nicola
2023-10-17	CRITICAL EXAMINATION OF ACADEMIC MARKETING AND SERVICE RESEARCH’S PHILOSOPHICAL FOUNDATION	Tronvoll, Bård; Edvardsson, Bo
2023-11-02	CONCEPTUALISING REFLEXIVITY WITHIN CRITICAL DISCOURSE OF SOCIAL MARKETING	Millard, Rachael; M. Bilal Akbar
2023-09-06	CONTEXTUAL MARKETING AND INFORMATION PRIVACY CONCERNS IN M-COMMERCE AND THEIR IMPACT ON CONSUMER LOYALTY	Aya Irgui; Mohammed Qmichchou
2023-11-26	ANALYSING THE RELEVANCE OF VALUE CREATION IN THE INTERCONNECTION AMONGST ENTREPRENEURSHIP, MARKETING AND INNOVATION: A SYSTEMATIC LITERATURE REVIEW	Risitano, Marcello; La Ragione, Giuseppe; Turi, Alessandra; Ferretti, Marco
2023-11-07	COLLECTIVE IMPACT FOR OCEAN LITERACY – INSPIRING THE NEXT GENERATION OF OCEAN CHAMPIONS USING SOCIAL MARKETING	McHugh, Patricia; Dromgool-Regan, Cushla; Domegan, Christine T.; Burke, Noirin
2023-12-18	THE INFLUENCE OF QUALITY OF BIG DATA MARKETING ANALYTICS ON MARKETING CAPABILITIES: THE IMPACT OF PERCEIVED MARKET PERFORMANCE!	Haverila, Matti Juhani; Haverila, Kai Christian