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Issue Date	Title	Author(s)
2023-09-28	DEVELOPING INTERNAL MARKETING STRATEGIES FOR MEASURING AND MANAGING EMPLOYEE-BASED BRAND EQUITY	Baca, Granit; Reshidi, Nail
2023-01-23	CONTRIBUTING FACTORS TO MARKETING EDUCATORS’ TEACHING PERFORMANCE: INSIGHTS FROM EXECUTIVE POSTGRADUATE PROGRAMMES IN BRAZIL	Salvador, Alexandre Borba; Bassi-Suter, Mariana; Forsdike, Nicola
2023-10-17	CRITICAL EXAMINATION OF ACADEMIC MARKETING AND SERVICE RESEARCH’S PHILOSOPHICAL FOUNDATION	Tronvoll, Bård; Edvardsson, Bo
2023-11-02	CONCEPTUALISING REFLEXIVITY WITHIN CRITICAL DISCOURSE OF SOCIAL MARKETING	Millard, Rachael; M. Bilal Akbar
2023-09-06	CONTEXTUAL MARKETING AND INFORMATION PRIVACY CONCERNS IN M-COMMERCE AND THEIR IMPACT ON CONSUMER LOYALTY	Aya Irgui; Mohammed Qmichchou
2023-11-26	ANALYSING THE RELEVANCE OF VALUE CREATION IN THE INTERCONNECTION AMONGST ENTREPRENEURSHIP, MARKETING AND INNOVATION: A SYSTEMATIC LITERATURE REVIEW	Risitano, Marcello; La Ragione, Giuseppe; Turi, Alessandra; Ferretti, Marco
2023-11-07	COLLECTIVE IMPACT FOR OCEAN LITERACY – INSPIRING THE NEXT GENERATION OF OCEAN CHAMPIONS USING SOCIAL MARKETING	McHugh, Patricia; Dromgool-Regan, Cushla; Domegan, Christine T.; Burke, Noirin
2023-12-18	THE INFLUENCE OF QUALITY OF BIG DATA MARKETING ANALYTICS ON MARKETING CAPABILITIES: THE IMPACT OF PERCEIVED MARKET PERFORMANCE!	Haverila, Matti Juhani; Haverila, Kai Christian
2023-09-11	THE INFORMAL ROLE OF MARKETING CONTROL SYSTEMS	Ortiz-Rendon, Paola Andrea; Munuera-Aleman, Jose Luis; Restrepo, Luz Alexandra Montoya
2023-10-25	THE CHALLENGE OF SKILL DEVELOPMENT THROUGH “EXPERIENCING” INTEGRATED MARKETING COMMUNICATIONS	O’Connor, Christina; Moran, Gillian
2023-11-04	SOCIAL VENTURE PERFORMANCE, IMPACT AND STRATEGIC MARKETING EFFECTIVENESS IN TURBULENT ENVIRONMENTS	Lee, Erica Kim Man; Yanto Chandra; Lee, Ho
2023-09-27	RELEVANCE AND ITS EPISTEMIC UNDERPINNINGS IN B2B MARKETING RESEARCH: FOUR AXIOMS AND NINE RELEVANCE TYPES	Ojansivu, Ilkka Tapani
2023-10-20	SERVICES AS EMULATION MARKETING: CONCEPTUALIZATION AND CONCERNS	Lee, Christopher; Kahle, Lynn
2023-11-22	PHYGITAL MARKETING THROUGH THE LENS OF NEUROSCIENCE AND PHENOMENOLOGY: AN INTERPRETIVIST ACCOUNT	Johnson, Matt; Barlow, Rob
2023-12-08	PROGRESS AND TRENDS IN HEALTHCARE MARKETING STRATEGY (2018–2022): A DESCRIPTIVE AND BIBLIOMETRIC ANALYSIS OF THE WEB OF SCIENCE (WOS) DATASET	Rohan Kar; Anurag Wasnik
2023-12-03	ORGANIZATIONAL LEARNING, STRATEGIC GUANXI NETWORKING, CO-CREATION MARKETING STRATEGY AND B2B EXPORT PERFORMANCE: EVIDENCE FROM EMERGING MARKET EXPORT VENTURE	Sima, Herbert; Chung, Henry F. L.; Liu, Yulong
2023-11-27	“OLDER CONSUMER? YES! DIFFERENT MOTIVATIONS, BUT AN EFFECTIVE ONLINE BRAND ADVOCATE! A CONTENT MARKETING TYPOLOGY FRAMEWORK”	Bubphapant, Jitpisut; Brandão, Amelia
2023-04-25	OMNICHANNEL MANAGEMENT CAPABILITIES IN INTERNATIONAL MARKETING: THE EFFECTS OF WORD OF MOUTH ON CUSTOMER ENGAGEMENT AND CUSTOMER EQUITY	Shahriar Akter; Mujahid Mohiuddin Babu; Tasnim M. Taufique Hossain; Bidit Lal Dey; Liu, Hongfei; Singh, Pallavi
2023-09-13	MAPPING RESEARCH IN MARKETING: TRENDS, INFLUENTIAL PAPERS AND AGENDA FOR FUTURE RESEARCH	Ramos, Ricardo; Rita, Paulo; Vong, Celeste
2023-11-29	MARKETING INTELLIGENCE AND SMALL FIRMS’ PERFORMANCE: THE ROLE OF ENTREPRENEURIAL ALERTNESS AND EFFECTUATION	Masoud Karami; Mokter Hossain