1. Digital Repositori Mypolycc
  2. MYPOLYCC
  3. Politeknik
  4. Politeknik Metro Betong Sarawak
  5. Koleksi Rujukan Jabatan Perdagangan
Please use this identifier to cite or link to this item: https://repositori.mypolycc.edu.my/jspui/handle/123456789/3184
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dc.contributor.authorHASIMAH BINTI SALLEH-
dc.contributor.authorJESSICA BINTI JAWA-
dc.date.accessioned2025-06-23T07:49:43Z-
dc.date.available2025-06-23T07:49:43Z-
dc.date.issued2023-04-04-
dc.identifier.isbne ISBN 978-967-2753-11-7-
dc.identifier.urihttps://repositori.mypolycc.edu.my/jspui/handle/123456789/3184-
dc.descriptionThe main source and reference in the production of this book is the book of Principles of Marketing by Philip Kotler and Gary Armstrong which involves the use of 14th edition, 15th edition, 16th edition and including the latest edition which is the 17th edition. Apart from that, other references used are the book of Principles of Marketing by Yusniza Kamarulzaman and Nor Khalidah Abu, Marketing by Paul Baines and Chris Fill and Kelly Page Asian Edition. References from the internet are also being used.ms_IN
dc.description.abstractThis book is produced based on the content of the Principles of Marketing syllabus by the Ministry of Higher Education. This book is adapted according to the needs and the suitability of Diploma level studies in Polytechnic.ms_IN
dc.language.isoenms_IN
dc.publisherPOLITEKNIK METrO BETONG SARAWAKms_IN
dc.subjectproduct and servicesms_IN
dc.subjectLevels of Productsms_IN
dc.subjectConsumer and Business product classificationms_IN
dc.subjectProduct Life Cyclems_IN
dc.titlePRODUCTms_IN
dc.typeBookms_IN
Appears in Collections:Koleksi Rujukan Jabatan Perdagangan

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