Tourism & Hospitality Marketing

Abstract

This book is specifically intended to facilitate the teaching and learning activities for the Hospitality and Tourism Marketing subject among Diploma students in the Department of Tourism and Hospitality at Politeknik Tuanku Syed Sirajuddin, Perlis. First and foremost, praises are to Allah, the Almighty, the greatest of all, on whom ultimately we depend for sustenance and guidance. We would like to express our gratitude to Almighty Allah for giving us the opportunity, determination, and strength to write this book. A million thanks to colleagues, collaborators, and the Head of the Department of Tourism and Hospitality for the support given throughout the process of writing this book. To wonderful readers, we hope this book will be beneficial as a starting journey to explore tourism & hospitality marketing and hope you have as much fun learning marketing through this book.