
Please use this identifier to cite or link to this item:
https://repositori.mypolycc.edu.my/jspui/handle/123456789/6191Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kotler, Philip | - |
| dc.contributor.author | Hermawan Kartajaya | - |
| dc.contributor.author | Iwan Setiawan | - |
| dc.date.accessioned | 2025-08-24T04:22:33Z | - |
| dc.date.available | 2025-08-24T04:22:33Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 9781119341062 | - |
| dc.identifier.uri | https://repositori.mypolycc.edu.my/jspui/handle/123456789/6191 | - |
| dc.language.iso | en | ms_IN |
| dc.publisher | John Wiley & Sons, Inc | ms_IN |
| dc.subject | Digital Marketing | ms_IN |
| dc.subject | Traditional Marketing | ms_IN |
| dc.title | Marketing 4.0 | ms_IN |
| dc.title.alternative | Moving from Traditional to Digital | ms_IN |
| dc.type | Book | ms_IN |
| Appears in Collections: | SPP | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing 4.0 Moving from Traditional to Digital.pdf | 91.8 MB | Adobe PDF | ![]() View/Open |
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