PRINCIPLES OF MANAGEMENT

Abstract

The management textbook market is crowded, so why did we write another one? The answer, quite frankly, is that a huge gap exists between what managers actually do or think about and what the existing gaggle of management books say are contemporary practices. Some topics that managers

say are important (such as strategizing and shaping cor po- rate culture) need much more attention in management

courses; other concepts and practices long for gotten b y most managers shouldn’t be required reading in a colle ge management course. Management theor y has also mo ved forward, and in some cases has become w ell-established practice in the cor porate world. Again, we were surprised by the gap in what students have been reading. So, this book was crafted to close that g ap, to help students have a more realistic understanding about w hat managers actuall y do

and what management theory actually recommends. We of- fer this rele vant view of management in a w ay that has a

logical flow of content, is succinct and clear in its writing style, rich in real-world examples, and remains focused on the role of managers.