RETAIL CUSTOMER SERVICE : Student Guidelines

Abstract

This book is designed to provide a frame of reference for Polytechnic diploma courses in majoring in business and related courses. The book is alternatively helpful to those who wish to keep in enhancing their knowledge on multifaced discipline that involve understanding the concepts of customer service, effective communication and complaint handling. This book also compasses diverse service offerings, customer retention strategies and the use of technology to enhance the customer experience.The book has been structured into six chapters, whichcover all the topics addressed by Retail CustomerService course syllabus adapted by the MalaysiaPolytechnics. Students are guided to acquire the requiredskill in explain an effective element of customer servicein retail business operations..Finally, may this book be beneficial to students andothers who directly or indirectly used this book as areference. Hope this book be beneficial in helping themachieve an excellent result during the final examination.