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https://repositori.mypolycc.edu.my/jspui/handle/123456789/3184| Title: | PRODUCT |
| Authors: | HASIMAH BINTI SALLEH JESSICA BINTI JAWA |
| Keywords: | product and services Levels of Products Consumer and Business product classification Product Life Cycle |
| Issue Date: | 4-Apr-2023 |
| Publisher: | POLITEKNIK METrO BETONG SARAWAK |
| Abstract: | This book is produced based on the content of the Principles of Marketing syllabus by the Ministry of Higher Education. This book is adapted according to the needs and the suitability of Diploma level studies in Polytechnic. |
| Description: | The main source and reference in the production of this book is the book of Principles of Marketing by Philip Kotler and Gary Armstrong which involves the use of 14th edition, 15th edition, 16th edition and including the latest edition which is the 17th edition. Apart from that, other references used are the book of Principles of Marketing by Yusniza Kamarulzaman and Nor Khalidah Abu, Marketing by Paul Baines and Chris Fill and Kelly Page Asian Edition. References from the internet are also being used. |
| URI: | https://repositori.mypolycc.edu.my/jspui/handle/123456789/3184 |
| ISBN: | e ISBN 978-967-2753-11-7 |
| Appears in Collections: | Koleksi Rujukan Jabatan Perdagangan |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Product_2023_compressed (4).pdf | 4.26 MB | Adobe PDF |  View/Open |
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