https://repositori.mypolycc.edu.my/jspui/handle/123456789/3477 2026-07-17T01:26:28Z 2026-07-17T01:26:28Z Hassan, Mohd Nurulhisyam Rukiman, Zaihasra https://repositori.mypolycc.edu.my/jspui/handle/123456789/7917 2026-01-15T03:01:26Z 2025-12-01T00:00:00Z

Title: International Marketing Strategy Authors: Hassan, Mohd Nurulhisyam; Rukiman, Zaihasra Abstract: The global marketplace today is more connected than ever. From digital trade to international supply chains, businesses of all sizes — including small Malaysian enterprises — now have the opportunity to reach customers around the world. However, succeeding internationally requires more than ambition; it demands strategic understanding, cultural awareness, and adaptability. This eBook, is designed to guide diploma level students in International Business Management through the essential principles of how companies compete and grow across borders. The content explores both the practical and theoretical aspects of marketing in international contexts, including product development, channel management, pricing, and promotion. Written in clear and simple language, this eBook is designed to help readers easily understand key international marketing concepts. Each section is presented with attractive visuals, real-world examples, and interactive elements to make learning more enjoyable and meaningful. Students will find not only essential theories, but also activities, quizzes, and infographics that encourage active learning and critical thinking. ✅ Infographics – visually explaining key concepts Activities and Mini Quizzes – for active participation Case Studies – featuring Malaysian and global examples Reflection Tasks – encouraging personal analysis By the end of this book, readers will be able to critically analyse international marketing strategies, evaluate how businesses adapt to global markets, and understand how to balance global efficiency with local responsiveness. — The Editorial Team Department of Commerce, Politeknik Melaka

2025-12-01T00:00:00Z POLITEKNIK MELAKA https://repositori.mypolycc.edu.my/jspui/handle/123456789/7198 2025-11-05T03:00:12Z 2025-12-14T00:00:00Z

Title: DIGEST SMART GREEN JILID 2 : "EMERGING GREEN TECHNOLOGIES TOWARDS SUSTAINABILITY" Authors: POLITEKNIK MELAKA Abstract: Sebuah rujukan dinamik untuk warga akademik, pentadbiran, pelajar, serta institusi lain yang turut berkongsi aspirasi terhadap perubahan hijau yang lebih menyeluruh.

2025-12-14T00:00:00Z POLITEKNIK MELAKA https://repositori.mypolycc.edu.my/jspui/handle/123456789/6922 2025-10-15T03:00:39Z 2025-08-01T00:00:00Z

Title: LAPORAN KAJIAN PENGUKURAN PENCAPAIAN PROGRAMME EDUCATION OBJECTIVE (PEO) GRADUAN 2019 Authors: POLITEKNIK MELAKA

2025-08-01T00:00:00Z KODIRAN, HADIJAH ZURDA, EMILYA https://repositori.mypolycc.edu.my/jspui/handle/123456789/6903 2025-10-14T06:28:53Z 2025-10-14T00:00:00Z

Title: CROSS CULTURAL COMMUNICATION : Authors: KODIRAN, HADIJAH; ZURDA, EMILYA Abstract: Welcome to “Culture Connect,” a straightforward guide to the essentials of crosscultural communication in the world of international management. This e-book is your practical companion, designed to help you navigate the varied landscapes of global business interactions with ease and confidence. Here, you’ll find simple yet effective strategies for understanding and adapting to different communication styles. Whether it’s a boardroom in Malaysia or a field office in Mumbai, the principles in these pages will help you connect with colleagues and clients from all corners of the world. With clear examples and actionable advice, “Culture Connect” demystifies the complexities of international communication. It’s not just about talking; it’s about connecting, understanding, and building lasting relationships that transcend cultural boundaries. So, whether you’re a seasoned executive or stepping into international management for the first time, let this book be your guide to a more connected and effective professional world.

2025-10-14T00:00:00Z