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Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2026-03-31A CONCEPTUAL FRAMEWORK OF ADVERTISING CREATIVITY DIMENSIONS AND THEIR IMPACT ON SALES PERFORMANCE AND CUSTOMER LOYALTYNuraina Nadiah Rosli; Nur Fathia Saleh; Nor Razuana Amram; Muhammad Asyraaf Hashim; Qatrunnisa Shariff; Nazirul Mubin Awang Besar
2019GREENTECH '19: GREEN TECHNOLOGY & ENGINEERING SEMINAR 2019 POLYTECHNIC & COMMUNITY COLLEGE CENTRAL ZONENurul Azimah Ahmad Arzaai; Nurseha Ariifin; Norhasnina Mokhtar; Wan Mohd Zamri Wan Ab Rahman; Mardiana Haron; Syahrunizam Buyamin; Muhammad Firdaus Mohd Zublie; Nur Fadzillah Jaafar; Shatini Md Said; Norliza Md Jahid; Jazlina Muhammad; Zurina Safee; Siti Azliya Ismail; Maswira Mahasan; Rahayu Hayat; Mai Azuna Meor Yusuf; Herliana Hassan; Eliza Shamsudin; Siti Atiqa Al Zahra Mat Darus; Raja Muhammad Hazim; Noor Azila Jamari; Muliaty Samsuri; Zureena Abu Samah; Hainol Akbar Zaman; Annuar Rashid Abdul Aziz; Sarah Afzan Abd Karim; Normieza Mohd Yusoff; Siti Fazlina Isnin; Ahmad Faiz Sapuan; Fauziah Aarif; Ramlee Mustapha; Azyati Ilyani Aznan; Mariaty Ahmad; Nurul Fadzillah Mohd Salleh; Zummy Dahria Mohamed Basri; Marfiah Ab Wahid; Nur Wahidah Azhari; Aeslina Abdul Kadir
2026-05-30NICE TO HAVE OR MUST HAVE? ASSESSING NECESSARY AND SUFFICIENT CONDITIONS FOR CUSTOMER LOYALTY IN ELECTRONIC BANKINGSuder, Marcin; Barbosa, Belem; Jakobik, Karolina; Wojtowicz, Tomasz
2025-08-14POST-SALES SERVICE QUALITY AND BRAND IMAGE AS PREDICTORS OF CUSTOMER LOYALTY IN MALAYSIA’S AUTOMOTIVE SECTORWan Afezah Wan Abdul Rahman; Zainil Hanim Saidin
Showing results 1 to 4 of 4