
Browsing by Subject Consumer engagement
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023-11-27 | “OLDER CONSUMER? YES! DIFFERENT MOTIVATIONS, BUT AN EFFECTIVE ONLINE BRAND ADVOCATE! A CONTENT MARKETING TYPOLOGY FRAMEWORK” | Bubphapant, Jitpisut; Brandão, Amelia |